Building your new brand identity comes with a lot of online interaction. From social media to website design and email newsletters, the online world probably dominates most of your marketing focus. But don’t let your offline marketing fall by the wayside – this is still an important part of brand identity. Here are a few ways to keep on top of it:
Networking events are a fantastic opportunity to promote your company. Putting a face to a name and establishing a physical connection is something that shouldn’t be undervalued. This can create bonds between you and other potential clients or companies that can eventually turn into online revenue.
Attend trade shows or conferences to demonstrate what your company offers. There’s something to be said for seeing what a company does in real time, rather than scrolling past it online. You can also make connections with other companies, which may be useful in the future. Perhaps, if you are launching a big event, then let Internet Vikings ab help you attract visitors by promoting your website.
Despite what you might think, print media is not dead. Be sure to keep up newspaper adverts, which can in turn become real revenue or online marketing potential. Choose a reputable paper that is related to your industry. Take advantage of regionality and focus on local papers that can appeal to the audience you want.
Don’t be afraid to pick up the phone and follow a potential lead. It’s all too easy to receive and ignore an email, but talking to someone on the phone has a more lasting effect. Avoid the dreaded ‘cold call’ strategy, though, and go for a more personal technique, getting contact information through people you already know.
We hope all the above lets you see that offline marketing is not dead! While your primary focus should be online, make sure to maintain your offline presence too.