It is not enough to create a brand identity. You have to make sure that your brand remains etched in people’s minds. What you should know about establishing a strong brand identity are as follows.
Make it Short and Sweet
Having a simple trademark that people can easily remember will work best for you. Think of brands like Nike with their “Just Do It” slogan, McDonalds and their simple name, and B.M.W with initials that every car lover remembers. This goes to show you that you do not have to look for something long and complicated for people to notice, If people can easily remember your brand without having to think for long, you are a step in the right direction.
Look for Something Unique
Resist the temptation to identify a strong brand and trying to imitate what they are doing. Go the extra mile to confirm that the brand you have chosen has not been taken up by anyone else. Imagine the disappointment that you would have to face if you go through the process of creating a logo, coming up with a good trademark, only to realise that it had been taken by someone else. Do not depend entirely on searching for the name on the internet. Hire a professional identity specialist to help.
The only way that your brand will stick is when it is used consistently. The colour that you use should be consistent, the font and even the spelling. If you keep changing even the little aspects in your brand, it will not stick in people’s mind. In fact, the more inconsistent you are, the more chances that people will get confused and not bother remembering.
The biggest mistake you can make is to think of good brand identity and then fail to register it. The moment someone else gets hold of it, it becomes their property, no matter how hard you have worked towards it.