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Customer Comments:




“Complete Business Systems did a GREAT JOB with the redesign of our company logo. Very professional, worked well with our input & the logo came out looking incredible. Highly Recommended!!”
Chuck Dowe
Equipment Solutions
San Diego, CA


"Joanne & Complete Business Systems went above-and-beyond my expectations of what my website would or could look like. The design is excellent, and the functionality fulfills my needs completely. It has really taken my business to the next level!"
Flax Glor, President
Smoothio Films
Santa Cruz, CA


"Complete Business Systems turned my band's website around. I actually enjoy telling people about our website and have received many positive comments about it. I am confident now that we have a new face to our music, that the website redesign will serve all of our needs in the future. Thanks!"
Mike Alves, Oliver's Army
Dallas, TX


"Joanne and her team have been awesome to work with! I explained everything I needed and she was able to provide awesome results in a short period of time! Whenever I needed to get in touch with her she was only a quick phone call away, and she was able to solve all the little problems I needed help with. I've needed a website for ages now, and I'm glad I went with Complete Business Systems! Thanks!!!"
Amy Leigh
Methuen, MA


“Complete Business Systems handled all my website and marketing needs…fast! Joanne Pele and Michelle Mizuno are true professionals, taking the time to learn about my business so they could provide the best service possible. They designed my logo and wrote my marketing materials and web content. They made my vision for taking ENN to the next level a reality."
Carl Heil, ENN
Carson City, Nevada

"I am very happy having met Joanne and her team from Complete Business Systems on the net. Finally someone who really understands what the medium sized enterprises expect from a web design company. Easy and simple but very effective and fast solutions, this is what you will get. My ideas of how the site should perform have been realized perfectly. As a bonus I got “on the job training” for their Content Management System, what a great idea. Thanks to the CMS we will be able to adjust the content of our pages easily, fast and flexible and without additional cost!"
Martin Reinhard
Reinhard Lda.
Espinho, Portugal


"Wow Joanne! You did it again. This last website is the third one you have designed for us and each time, we couldn't be more pleased. Your artwork is exceptional and your design and layout are professional and balanced. This website was by far the most technically and graphically demanding and you delivered even better than we had anticipated. Thank you so much for your professionalism, persistence, patience, and perfection. What more can I say. You always deliver what you promise and even exceed expectations. I would refer anyone who wants a superb looking and functioning website to you any day."
Jo Reaves
The Freelancers' Oasis
Trenton, TX


"I want to Thank Joanne and Complete Business Systems for a job well done! I had to get my business up and running within 30 days and had so many other things I had to concentrate on. I needed someone to take my branding ideas and run with it. Joanne brought my company to life by creating for me a branded look I can be proud of. I love the way the branding transitions between the website, the brochures, the business cards and the letterhead she created. It's a complete package. My customers are making comments on how professional my company looks which sets me above the competition. I have Joanne and Complete Business Systems to thank for that. Complete Business Systems has proven to me that they stand behind their work. Thank you, Joanne, for all your patience and hard work! Alan Robinson
HousePro Home Inspections
Peoria AZ

"I would recommend Joanne Pele and Complete Business Systems to anyone looking for quality work for a reasonable price in a short period of time. I have been searching for someone who can work within my budget for the type of logo I was interested in and it took about two months until I ran into Joanne. She quickly understood the concept of what I was trying to accomplish and started working on it right away. I couldn't be more pleased and look forward to using her in the future and will recommend her to all my friends and family. Thanks Joanne for your creativity and hard work!!"
Milan Thakkar
SoldierTronics
Baltimore, MD

"Complete Business Systems worked really hard on my site. After weeks of fine tuning, they were able to get the site just like I wanted. I am 110% COMPLETELY SATISFIED and the unbelievable part of it all was the low cost to complete my project! I will be returning time and time again for them to produce other sites for me. I would recommend Complete Business Systems to anyone wanting a state of the art professional website!!"
Jason Bennett
AutoOne Source

"Complete Business Systems did such a great job on my flyer I thought of them when it was time for a new logo design. I knew what I wanted was going to be a challenge and they stepped up to the plate and hit one of out of the park. I love our new logo. Thank you for the superior service!"
Rogelio Guzman
Coasters Bar and Grill
Santa Cruz, CA

"At Treasure islands Of Santa Cruz we continue to be impressed with Complete Business Systems personable attitude. When we asked for help with a project that was outside Complete Business Systems normal scope of work, they said no problem. When we needed a business profile written with an almost impossible lead time, they came through like pros. The company is flexible with however a person wants to work, IE: phone, email, or chat. The staff is super knowledgeable about website design, logo design, and are very responsive to customer needs, and creative with ideas that are outside the box. If you like personal attention please give Complete Business Systems a try, you will not be disappointed."
Rick Cook
Treasure Islands of Santa Cruz
Santa Cruz, CA

"Extremely professional, reliable, and easy to work with on our website re-design. They had fresh insight and offered expert opinions while maintaining the integrity of our company's look and feel. I highly recommend working with Joanne and her staff to anyone looking for website design and I actually have! My friend needed a website design and used CompleteBizSystems. She had an equally great experience with them, which is a true testament to their capabilities and quality of their work."
Michelle Schetter
EchoSports.com
San Francisco, CA


"The Santa Cruz Bodysurfing Association is stoked to have worked with Complete Business Systems for our cool new web page! Honestly, we didn't know the first thing about designing a website. Complete Business Systems' great staff took the time to patiently educate, encourage and ultimately inspire our professional looking page. We are very pleased with the results. Thank you!"
Tish Deneven
SantaCruzBodysurfing.org
Santa Cruz, CA


"Complete Business Systems and Joanne have done a fantastic job designing my website. It has the sophisticated and professional look I was hoping for. Working with Joanne has been an absolute delight. She has consistently gone above and beyond my expectations. Her professionalism, reliability, expertise, and dedication to my total satisfaction, along with her patience and warmth have made this process very positive. I would recommend Complete Business Systems to anyone who is looking for professionalism, excellence and personalized service from a company that delivers what it promises, both on time and affordably."
Jo Reaves, Publisher
White Cottage Publishing
CyberLovesIllusions.com
Dallas, TX


"Complete Business Systems went above and beyond to get my site up in less than a week! They really listened to what my needs were, and designed a Flash banner and classy, professional website to coordinate with my existing logo and marketing materials. Michelle and Joanne took the time to talk to me and ask questions about my photography business, and it’s definitely reflected in my site…it’s exactly what I had in mind. I would recommend Complete Business Systems to anyone wanting an affordable, good looking website and personalized service."
Marites Horn
SantaCruzPhotos.com
Santa Cruz, CA


"I would like to very much thank Complete Business Systems and my account representative Joanne Pele for an outstanding job on my company website. I had several choices when I was selecting a webmaster. The number one reason I chose your company was the quick and professional response that I received. We were able to establish a relationship quickly and after providing the content, I had direct input for the look and feel of the site. Joanne and the company kept to the deadline that I had and had the site up and ready within 10 days. The key to having a great webmaster is being able to communicate and get the results quickly to the specification. Joanne and Complete Business Systems did just that. I've already begun making sales. Thanks for a great job. I look forward to a long relationship with my webmaster."
Dave Kreitel
MohaveVu.com
Henderson, NV


"If you are looking for a company to design your website that is skilled, reliable and patient, You're at the right place. Working with Joanne Pele and Michelle Mizuno has been a very positive experience. When I decided to have Complete Business Systems design my website and logo I was skeptical because I had no knowledge of how websites worked but Joanne and Michelle were unbelievably patient. They designed my logo exactly how I wanted it and are still helping me with issues I don't understand. In closing if you are not a computer whiz and need a company that will stick with you until you are confident using your site, Complete Business Systems is your best option."
Scott Bentley
MMAInteractive.com
Columbus, OH


"Complete Business Systems created a great website, logo, business cards and letterhead for me. It was wonderful having everything done at one place, and the customer service was superb."
Jill Litz
JillygsTravel.com
Rancho Santa Margarita, CA


"Complete Business Systems took care of everything so I could focus on my video shoots. My website looks great and customers have commented on it."
Michael Horn
TradewindsHD.com
Capitola, CA


"I needed an online business card for my massage business and Complete Business Systems got it up and running within a week and it even matched my logo. I'm happy to write you a testimonial, thank you so much! I love my site!"
Nicole Marie
AFairysTouch.com
Scotts Valley, CA


 

Pay Per Click (PPC) Advertising Tips

PPC Advertising Do's and Don'ts to help you run a successful online campaign!


If you are new to PPC (Pay Per Click), you may find the whole process a little daunting. You’re not alone – it can be confusing if you don’t do your research.



The way I look at it, you have 3 options:

  1. The big 3 (Yahoo, MSN and Google) have services available to help you with your campaign.
  2. You can hire a reputable firm to help you with your SEM (that can cost you a bundle).
  3. You can do the a little research and try your hand at it.

I worked for a company that practiced a couple of the options listed above as well as just blindly going at it on their own (without researching).

What happened?

When they first signed up, their CTR (Click Through Rate) was non-existent. They barely had any impressions and not one person clicked through to their website.
Result: Google canceled their campaign for them.

Next, they signed on with a high profile SEM (Search Engine Marketing) firm and paid roughly seven thousand a month for advice and management of the campaign as well as their advertising dollars that they had budgeted per month (another thirty thousand).
Result: They spent a ton of money to have many visitors to their website, but the ROI (Return on Investment) was a big bust!

Moving forward, they decided to just pay the search engine team to manage the campaign. It was cheaper than the former option, however the search engine team didn’t really manage the campaign quite as closely as they would have liked.
Result: More money spent, less than desirable outcome.

Finally, with a little research – they managed the campaign in-house, reduced the amount spent per day and cut out the middleman.
Result: Their conversion rates increased and the ROI improved.

It wasn’t the easiest route, but it certainly was the wisest. An important factor was that they paid attention to their analytics and search results, used campaign ad variations as well as landing pages and they did A/B testing.

With a little research, you too can take control of your PPC advertising. You don’t need to pay an expert. If you do decide to go with an expert, be on the lookout for a company that is bringing more traffic to your site without converting. If that’s the case, you are just paying to have more people visit your site but you aren’t making any sales. Every time someone clicks on your ad in a search result, you are being charged for that visit. If they aren’t contacting, leaving their email address or purchasing your product, you are throwing your money away!

5 Steps to taking control of your PPC advertising:
  1. Tracking. You need to track the results of your ad campaigns and find which ad groups are working for you. The search engine provides you with CTR’s, but you’ll need to check your analytics to see where they went from there. The tracking needs to be at keyword level so that you can tell which ones are working for you.
  2. Testing. You need to split test your ads. A tiny change can make a huge difference. Is your call to action producing results? You can optimize the title, copy text and url to improve your CTR.
  3. Utilizing negative keywords. Removing unnecessary words that don’t pertain to your product or service will limit the number of CTR’s that aren’t relevant – resulting in using up your ad dollars quickly.
  4. Relevant ads. If you use the same keywords for all of your ads, you won’t know which ones are working with which ads. It’s better to split them up.
  5. Geographical targeting (Geo Targeting). The big 3 allow you to target your keywords to your biggest performing areas. If you are selling sheepskin boots and your sales come from colder regions, you can target those areas for those keywords.
I’m a big fan of SEO (Search Engine Optimization) in conjunction with PPC. I believe you shouldn’t put all of your eggs in one basket.

You can do a Google search for some PPC tutorials and get started learning how to manage your campaigns to produce great results. If you consistently monitor your campaigns and analytics, you’ll know soon enough if this form of SEM is working for you.

Good luck!

Joanne
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