Customer Comments:
Last week I was conversing with a client over the phone and she mentioned that she wanted her new website to be on the top of the SERP’s page. When I started to explain to her the logistics of being listed at the top for her search terms she was fascinated. She is a very intelligent woman with several websites already, and it got me to thinking that I should probably do a post for people who don’t quite understand it all. So, with that in mind – let me just explain (gently) how it all works: Whenever you go to a search engine such as Google and you type in a keyword or phrase (the words you are using to search for something), after you hit “Search”, the items that come up are broken down as follows: Take a look at the image below with the results in red: Those are the top paid results. To get in that position, you have to be engaged in a PPC (Pay Per Click) or (Adwords) campaign with Google and you have to be the top bidder for the keyword phrase that was searched on. In this case the phrase was “complete business cards”. In the next image, look at the results in red: