Almost every person today maintains a social media account. Small and medium firms have also joined the fray by creating social media accounts to communicate and keep in touch with their customers. However, not all firms are taking full advantage of social media to create a brand identity. For instance, some social media accounts go for days without updates, customer queries go unanswered, and some accounts are hacked and used to spread unsavoury information.
For small and medium firms, the power of social media, if well harnessed could bring good tidings in terms of a well-known, likeable brand which could translate to increased customers and sales. In this article, see how these firms could achieve a brand identity by use of social media platforms.
Maintain Multiple Platforms
Social media platforms are many and diverse. It is, however, not advisable to be on all the platforms. Firms need to select on which platform they can connect better with their customers base. Once they make this decision, firms need to invest in qualified personnel to manage the accounts. There is no point having the accounts if they will be unattended. The accounts need to be run on a 24/7 basis. This way, the firm will gain the reputation of being customer responsive.
Keep Your Logo
Logos are easy to connect with and recall. Firms need to have a catchy logo which will be ever-present in the social media platforms. The logo helps customers and other stakeholder connect with the firm. It also helps in promoting the online brand identity of the firm to social media users.
Engage Your Audience
For social media platforms to do more good than harm, there need to a deliberate strategy to engage with the audience. Queries and concerns raised need to be addressed within the shortest time possible. A long drawn out silence leaves the audience with unanswered questions creating room for doubt and mistrust.